ROI calculator

See how much your marketing can return.

Tell us how much you invest, how much each lead costs, how many turn into customers and how much each sale is worth. We calculate the return today, and for an optimized scenario with goals you set yourself.

Start from a typical profile
These profiles use illustrative figures. Adjust them to your company's numbers.
0200K+
1500+
%
R$
%

Optimized scenario

Same investment, with the improvement goals you define. Use realistic figures: in the free diagnosis we help calibrate them.

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Cumulative result over time

OptimizedCurrent

Optimized over
Current

The lines add up the monthly result (gross profit minus investment) at a fixed rate. They don't account for seasonality, repeat purchases or the long-term brand effect.

How we got to this number

Per monthCurrentOptimized
With these numbers

Questions about the calculator

Leads = investment ÷ cost per lead. Sales = leads × conversion rate. Revenue = sales × average ticket. Gross profit = revenue × margin. The result is gross profit minus marketing investment, month by month.

Everything you spend to generate clients: paid media, agency or marketing team, tools and content production. The more complete it is, the more realistic the ROI.

It's the same investment with the goals you set: a lower cost per lead and a higher conversion rate. The calculator doesn't promise those numbers; it shows the impact if they're achieved.

ROAS shows how much revenue comes back for every dollar invested. ROI factors in your margin: it shows how much profit is left after paying for the investment. A high ROAS with a low margin can still mean a loss.

Because revenue isn't profit. A $1,000 sale with a 30% margin leaves $300 to pay for marketing. That's why the calculator shows the maximum cost per customer before you start losing money.

No. Everything is calculated in your browser. Only if you click to talk to a specialist do we open WhatsApp.

Get your numbers analyzed by a specialist.

We'll look at your scenario, tell you which goals are realistic for your market, and where to start to get there. No commitment.

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